Theme publishing
Pick a theme and a moment. It goes live then, whether or not anyone is watching.
Theme automation
Schedule theme changes instead of staying up for them
Publish a theme, show a section or hide a banner at a date and time you pick, on a schedule that repeats. Set the campaign up once and let it run while you are asleep.
- Works with any theme
- No code changes
- 3-day free trial on Advanced
Installs in a minute. Nothing to add to your theme code.
The problem
Campaigns do not launch at office hours
A sale that starts at midnight means someone publishes it at midnight. Every seasonal change is the same manual job, done under time pressure.
Publishing a theme by hand at 3am for a launch
Schedule the publish and go to bed
A Black Friday banner still up in December
Set the end time when you set the start time
Duplicating a theme for every promotion
One theme, sections that come and go on a schedule
Retyping the same promotion every week or every month
Recurring schedules that repeat hourly, daily, weekly, bi-weekly or monthly
Features
What it schedules
Everything you would otherwise change by hand in the theme editor.
Section and block visibility
Show or hide any section or block on a schedule, down to the minute.
Content updates
Swap banners, images, slideshows and promotional copy automatically.
Recurring schedules
Hourly, daily, weekly, bi-weekly or monthly. Set the pattern once and it keeps running.
Store timezone
Schedules run in your store's timezone, so 9am means 9am to your customers.
History log
Every scheduled change is recorded with its outcome, so you can see exactly what ran and when.
In detail
Where each part lives in the app
The pages you use after the first schedule is set.
Timeline
Every upcoming schedule on one timeline, so two campaigns do not collide on the same night.
Schedules History
A record of each schedule and what happened when it ran. Open it from Settings > Quick Links.
Repeat rules
Hourly, daily, weekly, bi-weekly or monthly, for a set number of runs or until you stop the schedule.
Store timezone
Schedules run in the timezone set in your Shopify admin, not the timezone of the computer you used.
Shopify Flow
A Flow page inside the app connects schedules to the automations you already run.
API access
Settings > API Access creates tokens so Make, n8n, Zapier or your own code can read scheduled themes and publish history.
How it works
Three steps, then it runs itself
Pick what changes
Choose the theme, section or block you want to appear, disappear or go live.
Pick when
A one-off date and time, or a pattern that repeats. End times are optional but usually the point.
Leave it
The schedule fires in your store's timezone. You get a record of what ran.
Use cases
What merchants use it for
Flash sales
A sale section that appears at midnight and is gone by breakfast, without anyone setting an alarm.
Seasonal storefronts
Holiday theme up on the first, down on the last, both times set when you build the campaign.
Product launches
The launch theme goes live at the exact minute the campaign email lands.
Regional timing
Content that changes on your store's clock rather than whichever timezone you happen to be in.
Pricing
Two plans
Billed by Shopify on your usual invoice. There is no free plan. Advanced starts with a 3-day free trial and Maestro with a 7-day free trial.
Advanced
$9.99/month
Theme publish schedules, plus one section and block schedule.
- Unlimited theme publish schedules
- 1 section and block schedule
- Theme publish history
- Recurring schedules
- Live chat support
Maestro
$49/month
Everything in Advanced, with no cap on content schedules.
- Everything in Advanced
- Unlimited section and block schedules
- Unlimited content and visibility schedules
- Unlimited recurring schedules
- Priority chat support
FAQ
Questions merchants ask
Does it change my theme code?
No. It works through Shopify's theme APIs, so nothing is injected into your theme and nothing is left behind if you uninstall.
What happens if my store is busy when a schedule fires?
The change is applied through Shopify the same way a manual publish is. There is no storefront script and no impact on page speed.
Which timezone do schedules run in?
Your store's timezone, taken from your Shopify settings, so a schedule set for 9am fires at 9am for your customers.
Can a schedule repeat?
Yes. A schedule can repeat hourly, daily, weekly, bi-weekly or monthly, either for a set number of occurrences or until you stop it.
Can I see what it did?
Yes. Every scheduled action is written to a history log with its outcome, so you can confirm a change ran and when it ran.
What does it cost?
Advanced is $9.99 a month and starts with a 3-day free trial. Maestro is $49 a month and starts with a 7-day free trial. There is no free plan. Shopify bills the charge, and you can cancel from your Shopify admin.
Do I need Shopify Plus?
No. Theme publish schedules and section and block schedules work on every Shopify plan.
What is the difference between a theme schedule and a content schedule?
A theme schedule publishes a whole theme at the time you set. A content schedule changes part of the live theme: it shows or hides a section or block, or swaps its settings such as a banner image, a slideshow or the top bar text, and the rest of the theme stays as it is.
Which browser should I use for content scheduling?
Any current desktop browser. The app no longer blocks Safari. If the theme preview in the content editor does not load, open the app in Chrome, Firefox or Edge. Theme publish schedules work in any browser.
Where do I see what is coming up?
The Timeline page shows when each schedule will run. Settings has quick links to Schedules History, which lists every schedule and what happened when it ran, and to the Timeline view.
Can I connect it to other tools?
Yes. The app has a Shopify Flow page and an Integrations page, and Settings > API Access generates tokens for Make, n8n, Zapier or your own code to read scheduled themes and publish history.
Stop publishing themes at midnight
Set the schedule once. It runs whether or not you are at your desk.